How important is search ranking?

Saturday, August 9th, 2008
question
Creative Commons License photo credit: tj scenes

Just how important is your search engine ranking? Well consider that in 2002, about one-third of all users typically searched for something each day. Now in 2008, a new high of just under one half (49%) are searching daily for something on the Internet, according to the latest study from the Pew Internet & American Life Project.

It is an interesting to note, and see that it is also growing at a faster rate than other activities which people might do on the Internet.
So who does the searching, well they tend to be:
  • upscale,
  • have some college education and,
  • have an household income of over $50,000 per year.
So not everyone will be searching for what you have to offer, but someone probably is. The question is, can you be found?
So with nearly half of the Internet population searching today…how is your search ranking?
Just some food for thought.

If you don’t know, or want to rank better, feel free to contact me. I would love to talk with you about your web site, and how it can be more effective on the web.

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Optimize your site for more users

Wednesday, July 9th, 2008

We’ve talked in the past about optimizing your web site so it runs a quickly as possible. This is nice of course as no one wants to wait for your pages to load. And with so many people having high-speed internet access, people’s desire to wait has gone down. (High speed access isn’t a license to triple your page size!)

We’ve also pointed out how Google is using your page load time now as a factor for where to rank your “pay-per-click” adwords ads.

Well now a new survey has come out that says that many (about 35%) of the people who don’t have high-speed internet, choose to not have. They don’t see the need for the speed, or higher costs.

So when you are sitting at your office, or home, and zipping along on you web page, remember that a large number of people will see your site load 3 to 5 times slower. So if that 10 or 20 second load time is driving you nuts, remember that others might see it in 30 seconds to 2 minutes.

If you want to know how your page responds to a variety of users, feel free to give me a call. I would be more than happy to offer a free consultation on how to improve your website.

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