How to Gain Facebook Fans – T-Shirt Joe

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I know Joe. Actually, Joe knows a lot of people, and he meets hundreds more each week.  You see, Joe is an artist that makes air brushed t-shirts. And hundreds of people walk by his stand each and every day out at a popular theme park near where we live. Joe is the first person I want to introduce to you in this two part process of how to gain fans on Facebook. When Joe wanted to start his Facebook Page, he wanted to know how to gain lots of users. Easy I told him. Because of the type of … [Read more...]

Increasing your Facebook Fans

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Recently I've helped two clients of mine increase traffic to their Facebook pages, and thus increase the number of likes they receive. The reason for showcasing the two, is that the two companies approached the process in two completely different ways. I will share the two different methods, and why it worked for each of them in the next two posts. I wanted to share both because so many times you will read there is "the" way to make something work, but that is not always the case. Of … [Read more...]

Your Business Email Address

I can't believe how often I see people using a free email address for their business on-line. Imagine if you would, going to buy a new car, maybe a Jaguar. You meet with the owner of the dealership, and on his business card is "expensive_cars@yahoo.com". What is your perception? When people get "my_biz@gmail.com", or any other similar type account, it will tend to lessen the perceived value of your business. While it may not be a deal breaker, it cannot help you sell yourself, your product, … [Read more...]

“Who could do that to a Jag?”

My wife and I were at a red light when we saw the nice Jaguar covered in ads for a Realtor. "Who could do that to a Jag?" Yes who. No one would make that comment about a truck with a sign on it for a construction company, or a van with a sign for a lock-smith. So why the problem with the Jaguar? Obviously, the owner of the car was a Realtor, and they were just wanting to get their name out, however in doing so they lessened the perceived value of their (expensive) car. As individuals, we … [Read more...]