Optimize Your Site For More Sales

Previously, I've talked about optimizing your website to improve how fast it loads.  This not only improves the perception of your site, but also how likely it is for people to stay and make a purchase, or request more information. Optimizing your site for sales isn't as easy as optimizing your site for speed. When we want to increase speed we know many ways to improve the performance.  We can modify files to be smaller, have files load in a different order, move the server to a faster … [Read more...]

How Fast Is Your Website?

Image by zerok via Flickr Yahoo recently updated one of their tools for grading and optimizing websites.  It's called YSlow, and it checks your site for several different decisions and tools which you (or your web designer) may have implemented. YSlow is an add on to the Firebug tool which is a Firefox extension - so at this point, you can't run it in any other browser, however both Firefox and Firebug are free tools so there is no cost to you other than time. YSlow is nice because it … [Read more...]