How do you increase the speed and response of your web site? Good question. We’ve talked about it some in the past, but the people at Inside CRM have provided a list of 50 items.

While this can help with the loading of your site, it also takes someone who knows how to implement these changes. One other thing to check on is how will this affect the other aspects of your web site? For example:

• Will modifying your web site affect how users use your site? The usability of your site will directly affect how effective your site is in getting sales or leads. Granted, the speed of your site directly relates to your site’s usability, but it is only one part of many that make up your usability. Especially since some of the efforts is in reducing image use – which might be very important to your site.
• Will your modifications affect your search engine optimization for better or worse? Generally a site should receive anywhere from 35-80% of their traffic from a search engine. If you negatively effect your search engine optimization, you could seriously hurt your ability to be found on-line. So always consult your search engine specialist first.Recently Online Marketing Blog wrote about needing to talk to your search engine person first. You don’t want to make a change to your site, which makes if faster, but harder to be found in the search engines.

If you don’t have someone to advise you on search engine optimization or website usability contact me, and I’ll help you out. I have over 10 years of experience in optimizing websites to get them to run faster for you.

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People often want to know how fast to changes occur on-line.  They may be used to traditional print advertisign, such as newspaper and magazine, in which changes to an ad might take weeks or months to be seen.

Even worse, consider wanting to change some text in your phone book ad.  If you see an error (imagine a wrong phone number), or want to make a change the week your book comes out, it will take a twelve long months to update your ad.

On-line, things can occur much faster. We can see errors and correct them at almost the same instant. We can try different lines of text in an ad, or add in products to our catalogs.

Recently, I was working with a client updating their website. They wanted to add a new package to their offerings on-line. They contacted me that morning, I made the change to the website the same day (which is fairly typical of minor changes to a site such as some text, or a new product or service) and within 5 minutes of posting it to the web server, the client had a request for the new service package. You can’t get that quick of turn around in any medium other than the web.

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