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More Metrics – exit pages and bounce rate

January 17, 2008 By
The path users take to exit

Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) and we've seen some data that gets calculated (average page views and time on site). While these were simple, and often given on the front page of your reports, I want to look at two related pieces of information that are not always so prevalent: exit pages and bounce rate. The Exit Page is an easy metric to understand. This is generally a list … [Read more...]

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Revamped Site

January 13, 2008 By
SCC Class Page

As many of you may know, because I talk about it often, in addition to working in the Internet industry, I also like to teach about it. Well the term just started, and I wanted to do a redesign of the site. I usually have a different site for each of the colleges I've taught at. For example I used to teach at a local for-profit school called IADT. Now I am teaching at a local community college, Seminole Community College and I have a separate site for them. You will often hear about me … [Read more...]

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More Metrics – Pages per Visit and Time on Site

January 6, 2008 By

Learning how our web site works is an important task. Learning how to properly measure it is even more so. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective.There are a couple of "obvious" measurements mentioned in the last article (visits, page views, and unique visitors). While that information is often raw data, and easy to display, we will now look at some data which most systems will … [Read more...]

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How effective is your web site

January 1, 2008 By

Learning how our web site works is an important task, which is often measured incorrectly. We have to look at not only the data, but we also need to know what questions to ask when looking at the data to put it into the correct perspective. Without understanding how the data works, we can run into all types of problems by drawing the wrong conclusions. In this section, I assume that we will be looking at data from some source such as Google Analytics and we are wanting people to purchase … [Read more...]

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