From time to time different clients call me up to ask me about something that comes across their desk. Most of the time their gut instinct had it right, and they were looking at a scam. Sometimes the scam is legal, just immoral - like charging $100 a year for a domain name when it can cost under $10. Or they are charging $200 for submitting your site to Google every month for a year, when in reality, you can do it yourself for free. By the way, over submitting to Google or the other search … [Read more...]
More Metrics – What Pages are Seen (First)
January 25, 2008 By
Learning how our web site works is an important task. We've seen some simple examples in previous steps (visits, page views, and unique visitors) as well as determining how long someone visited your site, and which was the last page they viewed.Most of these metrics were simple to user, and that is fine. However, now we want to look at the flip-side of which pages people leave on, that is what pages they are viewing, and which ones do they view first. This is which pages people go to first, … [Read more...]
Be careful with your text ads
January 24, 2008 By
You should always be careful when posting your ads. A quick look might have caught this one. It unfortunately doesn't do their business any good, but it does hurt their click-through rates. While it is common to hear people talk about doing things wrong quickly, hopefully they hear the other have which is to learn and fix just as quickly. … [Read more...]
What does a spike in bounce rate mean?
January 19, 2008 By
Well it depends. We had started to set up on a Friday the analytics for a large existing site. We know that several key areas are used more than others, and some of the pages rarely get seen. While in the past articles I've not gone into how do you set up your application, this is a key element of the process. Without good (enough) data, you can never make good decisions on your web site. Site configuration is often the first place to look. The first few days was busy trying to get the data … [Read more...]
