How to reduce your bounce rate

Low Bounce Rate

In our last post, Why People Leave Your Web Site, we referenced the Bounce Rate, and why its not something you want your site to have much of. In order to understand how to reduce your bounce rate you need to know why it is happening. Here are some unacceptable reasons why you might have a bounce, and what you can do to fix it: Your site takes too long to load. This could mean you need more bandwidth/better server or, more likely, you need to optimize your site. Your presentation is … [Read more...]

Why people leave your web site

The Exit Sign

When I introduce someone to Web Analytics for the first time, they generally go through several “light bulb” moments. They usually include things like: That’s how many users I get?!? (either with glee or frustration) So that’s where I get people from. This will often lead to questions they didn’t know they could ask such as: Why don’t I get more sales? Why are people leaving the site? What is this bounce rate? Why don’t I get more sales – a whole other article … [Read more...]