OK - so ask yourself this question: "What is it that your website does for you?" Not "What do you want it to do?", but what does it do! Notice the distinction. Bloggers who blog for other bloggers ask this question all of the time, although in sometimes slightly a different manner.They ask questions like "What is your Blog's Mission Statement"or "If your blog disappeared, who would miss it?" You need to be asking yourself the same question about your website! Often people will go … [Read more...]
Writing for everyone is harder than it appears
August 27, 2007 By
Writing posts that is. I've been working on several series of topics, such as the How the Web is like High School, and others. It has taken longer than expected to write what would seem like a simple post, the type of post that shouldn't require a PhD from MIT to understand. Yet writing about something semi-technical to a non-technical person is not always the easiest thing to do. While it seems obvious to me, because I am technical, it won't be to most people. Yet people fail to keep … [Read more...]
Becoming Popular on the Web
August 20, 2007 By
This is our final article in how, especially when related to popularity and search, the web is like High School. Previously we have looked at the popular kids, the new kid who was popular at his last school, and the rebels. As we finish this little alliteration, we have to look at the “late bloomer”. Granted, in our case you don’t have to necessarily be a “late bloomer.” You can be ready to bloom now. This is geared toward the people who realize that they can improve their … [Read more...]
The (Web/High School) Rebel
August 16, 2007 By
I’ve talked about how the web is kind of like High School. The popular kids (websites) stay popular, and the uncool kids stay, well, uncool. Even if you were popular at one school, and moved to another school, it was still possible to become popular – because you knew what to do. So let’s continue the analogy. It is always possible to lose your cool, or finally find it. There are many ways to do this, and we will explore the right and wrong way. Let’s look at The Rebel and how he can … [Read more...]
